Md Yunus Ali, Assoc.Prof

Contact Details

E-mail: yunus.ali@monash.edu
Phone: (+603) 5514 6000 ext: 46397 (DID: 5514 6397)
Fax: (+603) 5514 6192/6194
Location: Room No. 6-5-13 (Building 6 Level 5)

Biodata

Assoc. Prof Yunus Ali joined Monash University Malaysia in August 2007. Prior to joining Monash University Malaysia he taught at Queensland University of Technology, Monash University, and University of Wollongong in Australia and Rajshahi University in Bangladesh. Assoc. Prof Ali published widely in several international business journals and received international awards for research in marketing and international business. He has supervised a number of PhD, Master by Research and Honours students to successful completion.

Assoc. Prof Yunus teaches International Marketing MKW3444), Islamic Marketing (MKW3510) and International Marketing (MKX5260).

His areas of research and Higher Degree supervision interest are International Joint Venture, International Market Entry, Export Promotion Programs, and Relationship Marketing, Halal Branding and consumer research. Assoc. Prof Ali is Deputy Director of Halal Ecosystem Multi-disciplinary Research and Education Platform. He is also members of several professional associations and bodies namely the Academy of International Business (AIB), Australia New Zealand Academy of Marketing (ANZMAC), Australia New Zealand International Business Academy (ANZIBA), Australia New Zealand Academy of Management (ANZAM), the Academy for Global Business Advancement (AGBA), European Marketing Academy (EMA), the Australian Institute of Management (AIM) and the Australian Marketing Institute (AMI).

Teaching

Subject Code Subject
MKW3444 International Marketing
MKW3510 Islamic Marketing
MGW1232 Introduction to Islamic Business (Team Teaching)
MKX5260 International Marketing

Areas of Expertise

1 International Joint Venture
2 Internationalization of SMEs
3 Export Promotion Programs
4 Relationship Marketing
5 Consumer Behaviour
6 Islamic Marketing and Branding

Academic Qualifications

Doctor of Philosophy
Institution University of Wollongong
Year awarded 1995
Master of Business Administration
Institution Monash University
Year awarded 1987
Master of Commerce
Institution Rajshahi University
Year awarded 1972
Bachelor of Commerce (Hons)
Institution Rajshahi University
Year awarded 1970
1 Ali, M. Y. (2015), “An Islamic Model of Marketing Ethics: A critical analysis of contemporary perspectives” In A. Jefari & O. Sandikchi (eds), A Critical Perspectives of Islamic Marketing, Routledge Critical Marketing Book Series, Routledge, UK.
2 Ali, M. Y. and Shamsuddoha, A.K. (2014), Impact of Government Export Promotion Programs on Firm Export performance. In Julian, C. (ed), Research Handbook on Export Marketing, (Chapter 1, pp. 12 - 44), Cheltenham, UK: Edward Elgar.
3 Saleh, A., Ali, M.Y. and Julian, C., “Antecedents and Consequences of SME Importers’ Relationship with Foreign Suppliers: A Transaction Cost Approach” In Julian, C. (ed), Research Handbook on Export Marketing, (Chapter 8, pp. 185 - 202), Cheltenham, UK: Edward Elgar.
4 Ali, M. Y. and Khan, G. (2014), The Islamic Markets: Key Challenges to Effective Marketing. In J. Sinnakkunnu, M Nair and G. Lee (eds), Islamic Business: Contemporary Issues in Economic Development, (Chapter 9), Kuala Lumpur: LexixNexis.
5 Ross, P. and Ali, M.Y. (2009), Improving Global Competitiveness: Human Resource Development for Information, Communication and Technology (ICT) Workers in Malaysia in Strategic ICT Review 2009: Innovation, the Way Forward, The National ICT Association of Malaysia (PIKOM) and Ministry of Science, Technology and Innovation (MOSTI), pp. 85 - 112. ISSN: 2180-2548
1 Saleh, M A., M.Y. Ali & R. Wickramasekaran (Accepted 2014), A Critical Appraisal of the Relational Management Paradigm in an International Setting: A Future Research Agenda, Management Decision.
2 Saleh, M A., M.Y Ali & F Mavondo (2014), Drivers of Importer Trust and Commitment: Evidence from a developing country, Journal of Business Research, Vol. 67 (4): 2523 – 2530.
3 Saleh, M A. M.Y. Ali & C. Julian (2014), International buyer behaviour-commitment relationship: An investigation of the empirical link in importing, International Business Review, Vol. 23 (2): 329-342.
4 Saleh, M A., M.Y. Ali & S. S. Andaleeb, (2014), "Explaining Industrial Importers’ Commitment from an Emerging Market Perspective: Theoretical and Managerial Insights", Journal of Business and Industrial Marketing, Vol. 29 (1): 45-62.
5 Saleh, M A., M.Y. Ali & Ali, Q.M. (2013), “A comparative study of consumer and B2B goods importers' trust and commitment: Evidence from an Asian developing country”, Australasian Marketing Journal, Vol. 21 (2): 126 – 136.
6 Saleh, M A., M.Y. Ali & C. Julian (2013), Importer commitment drivers and their impact on performance: a resource-based perspective, International Journal of Trade and Global Markets, Vol. 6 (2): 123 – 140.
7 Ross, R. and Ali, Y. (2011), Antecedents of ITC Employee Loyalty in an Asian Emerging Economy: A Study on the Malaysian Multimedia Super Corridor, Labour and Industry, , Vol. 22, No. 1/2, pp. 25–51
8 Alam, S.S., M. Y. Ali and F.F.M. Jani (2011), An empirical study of factors affecting electronic commerce adoption among SMEs in Malaysia, Journal of Business Economics and Management, Vol. 12, No. 2, pp.375-399. ISI listed with 2010 Impact Factor 3.866
9 Islam, S., Ali, M.Y., and Sandhu, M.S. (2010), Partner selection criteria in international joint ventures: perspectives of foreign investors from Asian NIEs, Asia Pacific Business Review (in press)
10 Julian, C. & Ali, M. Y. (2009) Incentives to export for Australian export market ventures, Journal of Small Business and Enterprise Management
11 Saleh, M. A. & Ali, M. Y. (2009) ‘Determinants of importer commitment in international exchange: an agenda for future research’, Journal of Management and Organization, 15(2), 186-205
12 Shamsuddoha, A. K., Ali, M. Y. & Ndubisi, N. O. (2009). Impact of government export assistance on internationalization of SMEs from developing nations, Journal of Enterprise Information Management, 22(4), 408-422
13 Shamsuddoha, A. K. and M. Y. Ali (2009), Export assistance in the garment industry: an examination of awareness, usage and perceived benefit, J Global Business Advancement, Vol. 2, No. 4, pp. 381-389.
14 Shamsuddoha, A. K., M. Y. Ali and N. O. Ndubisi (2009), A conceptualisation of direct and indirect impact of export promotion programs on export performance of SMEs and Entrepreneurial ventures, International Journal of Entrepreneurship, Volume 13, Special Issue, pp. 87-106.
1 Ali, M. Y. (2014), “Australian Multicultural Consumer Diversity: A Study on Muslim Consumers’ Perception towards Halal Labelling”, Proceedings of the ANZMAC 2014 Conference, Brisbane 1-3 December 2014 (HE funded project).
2 Ahmed, R. Quashem, R. & Ali, M.Y. Trust and Commitment in International Buyer-Seller Relationship: A Dyadic Study in an Emerging Asian Country Context, 5th Aalborg International Business Conference, Aalborg, Denmark, 4-6 June 2014 .
3 Hoh Ming Ze & Ali, M.Y. (2014), “Value proposition of Halal Restaurants for non-Muslim consumers: An exploratory study on Malaysian consumers”, 5t Global Islamic Marketing Conference Proceedings, 22-24 May 2014, Kuala Lumpur, pp. 117-125 (HE funded project).
4 Lim, W. M., Ahmed, P. K. & Ali, M.Y. (2014), “Product Classification and Word-of- Mouth Recommendation”, Proceedings of the 2014 Global Business Conference, Dubrovnik, Croatia, 1 - 4 October 2014 (HDR student research).
5 Lim, W. M., Ahmed, P. K. & Ali, M.Y. (2014),"Message Framing and Word-of-Mouth Recommendation", Proceedings of the International Conference on Contemporary Marketing Issues (ICCMI), Athens, Greece, 18-20 June 2014 (HDR student research).
6 Khalil, I. A., Ali, M. Y. & Shaiban, M. M. (2014), “Waqf fund management in Kuwait and Egypt: can Malaysia learns from their experiences”, Proceedings of the International Conference on Masjid, Zakat and Waqf 2014 (I-MAF2014), Kuala Lumpur, 1 - 2 December 2014. (HE funded project)
7 Ali, M. Y., Zyl, C. V., Mokonenyane, Q. G. B. and Kebatile, L. D. (2013), “Muslim Consumers’ Consumption Decision on Halal Products and Services: An Exploratory Qualitative Study”, Conference Proceedings of the 4th Global Islamic Marketing Conference, Istanbul (Turkey), 29-30 May 2013, pp. 258 – 264.
8 Khan, G., & M.Y. Ali, (2012), ‘Perceived sibling influence on adolescent purchase decisions: an examination of the moderating effects of sibling structure’, In Seung-Hee Lee (ed), The 2012 Global Marketing Conference Proceedings, Seoul, South Korea
9 Ismail, M.D & M. Y. Ali, (2012), Relationship quality and internationalization of SMEs from an Emerging market, ANZIA 2012 Conference Proceedings, Adelaide, Australia, 12-14 April 2012.
10 Ali, M.Y (2012), "Halal Branding: A Study of Malaysia Muslim Consumers’ Perspective”, 2nd Global Islamic Marketing Conference 2012, Abu Dhabi, United Arab Emirates, 17-18 January 2012.
11 Ali, M.Y (2011), "Halal Branding: A Study of Muslim Consumers’ Perspective”, Global Islamic Marketing Conference (GIMC) 2011, Dubai, United Arab Emirates, 20-22 March 2011.
12 Islam, S., Ali, M.Y., and Sandhu, M.S. (2009) “Partner Selection Criteria: The Case of International Joint Ventures from Newly Industrializing Economies”, Australia New Zealand International Business Academy (ANZIBA) 2009 Conference, Brisbane, Australia, 16-18 April 2009.
13 Saleh, A. and Ali, Y (2008), Determinants importer commitment to import suppliers and its impact on performance: A Small and Medium-sized Enterprise perspective, Proceedings of SME – Entrepreneurship Global Conference, Melbourne, Australia, 3 – 5 July 2008 (published in CD)

Local Grants

Title Halal Choice? A Neurological Investigation of Consumers’ Halal Brand Consumption
Investigators Dr Md Yunus Ali (PI)
Prof Pervaiz K Ahmed
Dr Tee Ding Ding
Funding Period December 2013 – November 2015
Funding Body/Organisation FRGS (MOE)
Funding Amount RM99,550
Title Muslim and Non-Muslim Consumer perception on Halal Branded products
Investigators Dr Md Yunus Ali (PI)
Dr Md Abu Saleh, Canberra University, Canberra, Australia
Funding Period January 2013 – December 2014
Funding Body/Organisation Halal Ecosystem Multi-disciplinary Platform, Monash University Malaysia
Funding Amount RM30,000
Title Halal Ecosystem
Investigators Prof. Pervaiz K. Ahmed, School of Business (PI)
Dr Md Yunus Ali, Sch of Business (MUSC)
Dr Saadat M Alhashmi
Prof Gary Dykes, Sch of Science (MUSC)
Prof Iekshan Othman, Sch of Medicine and Health Sciences (MUSC)
Prof K P Song, School of Science (MUSC)
Dr Mohammed Shaiban, SoB (MUSC)
Prof Christina Lee, SoB (MUSC)
Dr Mohamed Hisham Jaward, School of Engineering (MUSC)
Prof Amrik Sohal MUA
Prof Glenn Hardaker, Huddersfield,UK
Dr Imam Baihaqi, ITS, Indonesia
Dr Md Daud Ismail, UKM
Prof Cedomir Nestorovic, Essec Business School, France
Funding Period Mar 2012 – Mar 2014
Funding Body/Organisation MUSC
Funding Amount RM500,000
Title Performance Measurement Issues in International Joint ventures: An Empirical Study of IJVs in Malaysia between Australian and Malaysian firms
Investigators Dr Md Yunus Ali
Funding Period Jan 2008 – Dec 2008
Funding Body/Organisation MUSC
Funding Amount RM25,232
Title Improving Global Competitiveness: Human Resource Development for ICT Workers in Malaysia
Investigators Dr. Peter Ross, Griffith University, Australia
Dr. Md Yunus Ali
Funding Period 2009 (12 months)
Funding Body/Organisation The National ICT Association of Malaysia (PIKOM)
Funding Amount RM20,000

International Grants

Title Sustainable innovation through human capital development in the Information, Communication and Technology sector
Investigators Dr. Peter Ross, Griffith University, Australia
Dr. Md Yunus Ali
Funding Period 2010 - 2011 (18 months)
Funding Body/Organisation Griffith University, Brisbane, Australia
Funding Amount AUD26,121

Current Supervision

Student Luximon, Varuna
Program of study The Role of Risk Reducing Strategies on Perceived Travel Risks, Destination Image and Travel Intention (PhD)
Student Singh, Simran Kaur Nvinderjit
Program of study Religion and Consumption : An Investigation of Consumer Choice Behaviour (PhD)
Student Lianne Mei Quin, Lee
Program of study Islamic Finance (PhD)

Completed Supervision

Student Weng Marc, Lim
Program of study Sustainability, Marketing, and Consumption : Investigating Theory and Research; (PhD) (Submitted PhD Thesis 2015)
Student Imtiaz Sharik, Hossain
Program of study Antecedents of Consumer Purchase Decision and The Role of Emotional Consequences; (PhD) 2013
Student Md Daud Ismail
Program of study Internationalisation of Small and Medium Enterprises: Mediating Role of Relationship Quality; (PhD) 2013
Student Ghazala Khan
Program of study Adolescence sibling influence of Purchase Decision; (PhD) 2011
Awarding University Monash University
Student Beata Mandy, Shemuvalula
Program of study Online Consumer Buying Behaviour : An Empirical Analysis of Malaysian Consumers (BBusCom Honours); 2010
Awarding University Monash University
Student Sabrina Islam
Program of study Partner Selection Criteria: The Case of International Joint Ventures from Newly Industrializing Economies (BBusCom Honours); 2008
Awarding University Monash University

Membership in Associations and International Bodies

Name of Association/International Body Journal of Islamic Marketing
Role Editorial Board Member
Duration of membership 2012 - to date
Name of Association/International Body Journal of Business Economics and Management
Role Reviewer
Duration of membership 2013
Name of Association/International Body International Islamic Marketing Association (IIMA)
Role Executive Council Member
Duration of membership 2012
Name of Association/International Body Management Research Review
Role Reviewer
Duration of membership 2012
Name of Association/International Body International Journal of Trade and Global Markets
Role Reviewer
Duration of membership 2011
Name of Association/International Body Journal for Global Business Advancement
Role Editorial Board Member
Duration of membership Since 2008
Name of Association/International Body International Journal of Entrepreneurship
Role Editorial Board Member
Duration of membership Since 2008
Name of Association/International Body 30th IT Interface Conference 2008, Zagreb, Croatia
Role Reviewer
Duration of membership 2008

Expert on Policy Formulation Panel and Professional Body

Panel Unit on the Formulation of the National Innovation Policy, UNIK-Prime Minister's Office, Malaysia, November 2010 to June 2011
Role Panel Member
Duration of membership November 2010 to June 2011

Local Presentation

1 Media Interview for launch of Islamic Business Symposium 2012 "New Perspective in Islamic Marketing & Finance" held on 12 & 13 September 2012 for the School of Business
2 A Research paper on Halal Branding: A Study of Malaysian Muslim Consumers’ Perspective was presented at the Global Islamic Marketing Conference (GIMC) 2012, Abu Dhabi, United Arab Emirates, 17-18 January, 2012.
3 Media Interview to International Business Review Magazine – Managing Beyond Border, August 2011
4 Opinion – Invited commentary on Education Industry in Malaysia, International Business Review, December 2011 Issue.
5 Marketing to Muslim Markets: Key Challenges and Strategies, 4th Seminar of the Islamic Economic Development Group (18th October 2010), School of Business.
6 Improving Global Competitiveness: Human Resource Development for Information and Communication Technology (ICT) Workers in Malaysia, Presented Findings of the PIKOM sponsored Project to the Council of the National ICT Association of Malaysia (PIKOM) on 11 June 2009

International Presentation

1 A Research paper on Halal Branding: A Study of Malaysian Muslim Consumers’ Perspective was presented at the Global Islamic Marketing Conference (GIMC) 2012, Abu Dhabi, United Arab Emirates, 17-18 January, 2012.
2 Partner Selection Criteria: The Case of International Joint Ventures from Newly Industrializing Economies”, Australia New Zealand International Business Academy (ANZIBA) 2009 Conference, Brisbane, Australia, 16-18 April 2009

Local Award

Award Name Pro Vice Chancellor Award of Excellence (Research)
Awarding Body Monash University Sunway campus
Year of award Sem 1, 2010
Project Title N/A
Award Name Pro Vice Chancellor Award of Excellence (Research)
Awarding Body Monash University Sunway campus
Year of award Sem 1, 2009
Project Title N/A
Award Name Pro Vice Chancellor Award of Excellence (Research)
Awarding Body Monash University Sunway campus
Year of award Sem 2, 2008
Project Title N/A

International Award

Award Name Highly Recommended Paper Award
Awarding Body Emerald Literati Network - Journal of Enterprise Information Management, Vol. 22 (4), 2009
Year of award 2009
Project Title N/A