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Education Strength: Asian Business Strategy SUMMARY
Establishing and maintaining competiveness and competitive advantage is a challenge faced by all world economies, and nowhere is this challenge greater or more vigorous than in emerging economies. Emerging economies have in one form or another defined visions, policies, strategies and mechanisms for establishing economic vigour through corporate strength. For example, in Malaysia this case is captured in Wawasan 2020, which guides policy and corporate activity for economic development and progress. Similar drives are operational in the various individual emerging country nations within the ASEAN region. The Business School at the Sunway Campus aims to develop an educational strength that contributes to the building of national competitiveness and organizational competitive advantage through appropriate resource capacity building and knowledge transfer. The education strength examines the needs and priorities of organizations in the context of their macro-environments to formulate platforms and pedagogies for competitiveness and competitive advantage. At the national level the education strength aims to develop platforms that bring together agents and factors that help create a climate of organizational vibrancy and competitiveness in the ASEAN region. It will do so by engaging with a range of educational activities that help define, develop and then disseminate requisite organizational competencies for competitive advantage and competitiveness. Over time a number of vehicles and mechanisms will be developed under the competitiveness and competitive advantage educational strength to achieve its aims and aspirations. The education strength will over time develop:
BACKGROUND AIMS AND OBJECTIVES
A major challenge in the field of business education is to ensure that graduates fulfill the needs of industry. This requires making sure that business courses and curriculum are of relevance to the business community. In addition, in order for faculty staff to deliver to these needs it is vitally important that they are cognizant of the major issues and pressing challenges facing business. It is the case that in many instances a course’s theoretical content becomes divorced from the practicalities of real world challenges and management practice. This divorce creates a gap that holds serious implications with respect to the employability of business graduates. In order to close this gap the Asian Business Strategy education strength has put together an initiative to create an Industry Forum. The Industry Forum has the main aim of engagement and collaboration with industry. The Industry Forum provides a range of tangible and intangible educational and research benefits. It provides multi-fold benefits that will expand over time, as the initiatives moves through various stages of maturity. The main categories of benefits of the Industry Forum are:
APPROACH/METHOD The primary elements of these aims will be achieved by two core central platforms of the Industry Forum: Industry Roundtable and Industry Speaker Series. Industry Roundtable: The Industry Roundtable will be a forum for industry leaders and specialists to discuss the state of the art of management practice with Faculty Staff and research students. Industry Speaker Series: The Industry Speaker Series is a forum for guest speakers to share their working experience, techniques and methods with students (taught and research programmes) as well as faculty. Both of the above will help sharpen the focus of students and faculty staff on key issues facing modern day managers as well as raise awareness of the local challenges faced by the South East Asia and Pacific Rim region.
INDUSTRY FORUM PROGRAM EVENTS
Projects in Progress Asian Business Strategy Year 2011 Click here for details Year 2010 For more information of the events organised by the Asian Business Strategy, please contact Daniel Lee at This e-mail address is being protected from spambots. You need JavaScript enabled to view it Asian Business Strategy Year 2010
Teaching Innovation
ASIAN BUSINESS STRATEGY Upcoming Projects
This will build on the discrete industry visits (above) and develop them into a one week event. This reasoning for this is to allow students from other campuses (Australia, South Africa) following programs like the MBA, MIB etc to come to Malaysia and engage, interact and understand industry and markets in the region. The Industry Week event is designed so as to allow activation of elements of the MONASH PASSPORT scheme.
The strategy here is to appoint practitioners as members of the course advisory board and School's Education Committee. A key responsibility of the practitioner-members would be to advise the School to produce high quality graduates for industry and on the appropriateness of the courses.
The Industry Forum will help to leverage on communities of practitioners and their social networks to facilitate work placements and internship opportunities for students. The main effects would be to improve graduate employability and to allow execution of the MONASH PASSPORT (since students from the Australian and South African campuses would have the opportunity to serve internships in companies based in Malaysia, South East Asian region, or the headquarters of the multinational companies).
ASIAN BUSINESS STRATEGY
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