Research Strength |
COMPETITIVENESS AND COMPETITIVE ADVANTAGE
The competitiveness and competitive advantage in
emerging economies covers
research that interlinks and investigates national macro-environments to
micro-behaviour of firms. At the macro-level the research investigates
factors that lead to national and international competitiveness, and at
the firm level it seeks to understand how competitive advantage can be
built and sustained. Thus at the national level the research of the unit
investigates national factors that create and sustain a climate of
economic vibrancy and competitiveness, whilst at the firm level the
focus is to identify the bundles of firm level practices and routines
that lead to creation of competitive advantage.
The research of the Strategy Research Group feeds
into this Competitiveness and Competitive Advantage strength through a
set of research sub-themes. The Strategy Group’s research sub-themes
fall into the following key categories:
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Research examining human resource factors in
building and sustaining competitive advantage
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Research examining operational and process
strategies for business performance
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Research examining national systems of economic
vibrancy and progress
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Research examining international business and
cross-cultural management
For outcomes and achievements for the strength, please
click onto the individual impact areas:
For full list of the Campus Research Strengths, please
click here
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