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Research Strength
The Asian Business Strategy strength covers research that interlinks and investigates national macro-environments to micro-behaviour of firms. At the macro-level the research investigates factors that lead to national and international competitiveness, and at the firm level it seeks to understand how competitive advantage can be built and sustained. Thus at the national level the research of the strength investigates national factors that create and sustain a climate of economic vibrancy and competitiveness, whilst at the firm level the focus is to identify the bundles of firm level practices and routines that lead to creation of competitive advantage. The research of the Strategy Research Group feeds into this Asian Business Strategy strength through a set of research sub-themes. The Strategy Group’s research sub-themes fall into the following key categories:
The individual impact areas:
More literature examines the significance of human resource efforts tha may lead to attitudinal and behavioural outcomes desired by employers. Some organisations continuously provide employee development and training opportunities as a primary approach to gaining enhancement of work and organisational effectiveness from the workforce so as to compete within a competitive workplace. The cost of training can be substantial. Therefore, it is imperative to gain a better understanding of factors that influence training related outcomes. Management of organisations are becoming more challenging and complex with the rapid flow of information and knowledge. The capability to capture knowledge and manage knowledge through sharing and innovative approaches at organisational level may place such organisations in a more competitive position in achieving efficiency and effectiveness. Recent research reveals that learning organisation may lead to enhancement of organisational performance. Therefore, there is a great need to conduct rigorous research in the areas of learning and innovation. Members within this research cluster will focus on a wide range of research topics such as learning, training, mentoring, learning organisation, innovation, knowledge management and sharing.
The following are some of the current projects being undertaken by the members of this cluster.
[Back to Top] At the organisational level the focus of the group is to:
On its consumer research side the group is involved in researching issues of service quality, marketing relationships, and influences on consumer decision making. Members
Research Grants
RESEARCH IMPACT AREA - INTERNATIONAL BUSINESS & CROSS CULTURAL MANAGEMENT
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Projects in Progress
Research Grants [Back to Top]
[Back to Top] PhD
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